Building Interactive Experiences: Why We Invested in Rive

By Kasper Sage and Thomas Molleker

We’re excited about our investment in Rive, a company that is transforming how user interfaces are built.

Creating high-performance, visually rich user interfaces has traditionally been a slow, fragmented and time-consuming process. Initial creative ideas are often scrapped or lost in translation as static mockups are manually converted into code, resulting in visual variances and wasted resources in design and engineering.

This disconnect between design and implementation is exactly where Rive stands out. By collapsing the gap between visual creation and deployment, Rive enables teams to design and ship interactive animations in a single environment.

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A Unified Platform Built for Designers and Developers Alike

Rive has built a unified design platform with three main components that address the fragmentation of traditional workflows: 

• Editor: A visual environment where designers build interactive graphics with timelines, state machines, and dynamic inputs.‍
• Runtime: Open-source libraries enabling cross-platform deployment, from web and mobile to embedded systems.‍
• Renderer: A GPU-accelerated engine optimized for lightweight files and smooth playback on resource-constrained devices.

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High-Quality Assets 

Rive raises the bar for UI, visual animations and product experiences. It gives teams full creative control, enabling nuanced motion and interaction. With Rive, companies can build dynamic and responsive user interfaces to craft polished premium experiences. This unlocks new possibilities in visual storytelling and builds stronger connections with users. 

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Faster Time to Market and Efficient Workflows

Rive streamlines design-to-deployment by eliminating handoffs and enabling designers to build, test, and ship interactive graphics directly from the Editor. Teams can iterate faster, reduce backlogs, and focus on high-impact work.

Rive centralizes tools for motion design and collides all functionality in one place. A single compact file contains both the visual design and the interaction logic, meaning what you build is what you ship. This not only speeds up workflows but ensures greater accuracy and alignment across teams. Updating content across multiple platforms becomes as easy as replacing the file, without having to touch any code.

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Consistency Across Platforms 

Rive shines in multi-platform environments. The vector-based format and open runtime ensure that animations render consistently across web, mobile, embedded systems.

For automotive specifically, the range of potential applications is broad, from infotainment screens to heads up displays. The ability to design once and deploy everywhere ensures visual continuity across models and markets. The GPU-accelerated rendering further conserves bandwidth and system resources while maintaining smooth performance. This translates into a better user experience, lower compute needs, and broader device compatibility.

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As demand for dynamic, cross-platform user experiences continues to rise, we believe Rive is uniquely positioned to become the new standard in interactive design. We are proud to partner with founders Guido and Luigi Rosso and the entire Rive team, and believe their technology will play a pivotal role in shaping the future of digital experiences across industries.